Driven by Dollars: The Role of Compensation in Life Insurance Agent Placement Decisions
Compensation drives placement decisions in ways most don’t recognize. Case in point: 62% of agents actively prefer insurers running contests, and that’s just the beginning!
This report, commissioned by Vertafore and produced by Celent, draws on insights from over 600 life insurance agents to reveal what truly drives placement decisions and how carriers can strengthen their distribution relationships. Inside, you’ll discover:
- Why long-term residuals and payment flexibility matter as much as commission rates
- How technology gaps in self-service tools and dashboards create competitive disadvantages
- What Millennials (61% of today’s agent workforce) expect from compensation programs
Whether you’re a P&C or L&H carrier, the insights in this report on life insurance agent motivation, compensation strategy, and distribution management technology apply across insurance sectors. Download the report now.
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